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Image optimisationSearch Engine Optimise your Images

When creating articles we all know that original content is king, but a lot of Web Designers / Bloggers overlook the importance of images , and optimising them correctly.

As well as getting highly placed in image searches quite easily ( and generating traffic), it's believed that· well optimised images help in the main SERPs as well . It also adds to the user experience, which is what goggles all about .·

There are a few rules to adhere to, follow these and you'll be fine :

  • Keep image sizes small, loading time is important to google . Don't just re size on the page - Use photo shop to re size . Set the resolution to 72dpi . The actual size of the image depends on your use of the photo, but as a rule I generally try to keep most images under 200px in· length or height maximum, and under· 200kb in disk space size .
  • Name your image something appropriate. Calling it image _1 jpeg has no value to Google. Make it relevant but not too long, don't stuff it with keywords.
  • Makes sure your· Alt tags are populated. As with the image name, use something appropriate, but not too long.
  • Keep the image,title and alt tags relevant to the text that's nearest the image - It's all about relevance !
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